Bachelor in luxury - Business Development and Marketing
ESG Luxe, like all ESG schools, aims to professionalize you and capitalize on your personal talents to enhance your employability.
Enter the era of luxury with the Bachelor in Luxury - Business & Marketing Development, a program combining mastery of the fundamentals of luxury business and marketing with an in-depth understanding of the exclusive codes of luxury.
In just 3 years, this program gives you access to a world where quality and excellence are essential. With a state-approved RNCP level 6 qualification*This Bachelor's degree offers a work-study program from the third year onwards, enabling you to put your knowledge into practice while consolidating your professional network.
This program is available in English at the ESG Luxe campus in Paris :
- 1st and 2nd year of the Bachelor's program: 150 hours of courses in English
- 3rd year of the Bachelor's program: 100% in English
At ESG Luxe, your professional future begins as soon as school starts.
*Business Development Manager - Level 6 RNCP 36610 (NSF 312) professional certification, registered on the Répertoire National des Certifications Professionnelles by decision of the Director General of France Compétences on 01/07/2022 for a period of 3 years.
- Success rate of certification : 66% in 2024 (source: November jury 2024 examination board)
- Integration rate 6 months after degree validation : 88% in 2023
Download the brochure and application form
Key figures:
Bachelor’s objectives
The Bachelor in Luxe - Business Development and Marketing prepares you to obtain the state-recognized level 6 title of “Sales Development Manager”.
At the end of this course, you'll be able to move forward in the luxury goods sector, using the following skills:
- Develop a business development plan
- Implement a business development plan
- Manage customer experience and loyalty
- Manage a sales team
Prerequisites
General baccalaureate. We accept all specialties, each of which provides useful skills for this course. Given the international nature of the luxury goods market and its customers, particular attention will be paid to the Languages, Literatures and Foreign Cultures specialization or to your level of English.
- Technological baccalaureate (STMG)
- Bac pro according to candidate's profile
For entry into 2nd year: validated bac+1
For parallel admission into 3rd year: validated Bac+2, with a preference for business or marketing studies. For example, you may have a degree in :
- a BTS (such as BTS MCO Management Commercial Opérationnel, BTS Communication, BTS CI Commerce International, BTS NDRC Négociation et digitalisation de la relation client...)
- or a BTS in luxury goods.
Or you may have studied for 2 years at another business school, whether or not specialized in luxury.
In addition to marketing or sales, all areas of study will be considered; what counts is your motivation and the clarity of your career plan.
(Paris campus only)
- Candidates from France or the EU: interview conducted in English is mandatory; optional proof of level 5.5 on the IELTS test or equivalent
- Candidates from outside the EU: proof of level 5.5 on the IELTS test or equivalent is mandatory
Program
Program available in French or English with 150 hours of courses in English (Paris campus only)
2025-2026 program
Develop a business development strategy
- Introduction to accounting
- Introduction to law: legal environment of businesses
- General economics of luxury
- Marketing approach
- Implementation of a commercial approach
- Consumer typologies in the luxury sector
Implement and evaluate a business development plan
- Writing techniques for luxury media
- Communication fundamentals
Optimize customer experience and build loyalty
- Sales force and customer support
- Mystery shopper
Manage and lead a sales team
- CV, LinkedIn, and careers in luxury
- Fundamentals of management
Business development for a luxury brand
- History of luxury
- Luxury codes: social etiquette
- Luxury artisans
- Major luxury events
- Luxury Challenge
- Educational trip
- Business English
DEVELOP YOUR PROFESSIONAL AND CIVIC CULTURE
- Public speaking workshop
- Ecological transition – Planet Earth: limits and systems
- Inclusion, diversity, and disability
EXPERIMENT AND DISCOVER
- ESG Guest: meetings with prestigious luxury industry guests
- Voltaire Project
- Beginner Excel
- “Les échappées”: learning outside the classroom
- Decryption
- Hybridization challenge
Program available in French or English with 150 hours of courses in English (Paris campus only)
2025-2026 Program
Develop a business development strategy
- Market research: external analysis
- Accounting: Monopoly game
- International economics
- Luxury distribution players
- Strategic marketing plan
- Company diagnostic
- Introduction to import-export
Implement and evaluate a business development plan
- Sales force and cross-selling
- Services marketing
- Press relations in luxury
- Luxury product management
Optimize customer experience and build loyalty
- In-store customer relations
- Mystery shopper
Manage and lead a sales team
- HR management: the basics
- Leading your sales team
Business development for a luxury brand
- Retail outlook
- Luxury travel
- Luxury codes: master good manners!
- Class sponsor challenge
- Artistic culture of luxury
- Beauty and luxury
- Business English
DEVELOP YOUR PROFESSIONAL AND CIVIC CULTURE
- Ethics and philosophy
- CV workshop
- Ecological transition: climate change
- Inclusion, diversity, and disability
EXPERIMENT AND DISCOVER
- ESG Guest: meetings with prestigious guests from the luxury world
- Voltaire Project
- Intermediate Excel
- “Les échappées”: learning outside the classroom
- Cours Florent: mastering eloquence
- Sharing Week
- Extrem IA Limit
Program available in French or in a 100% English format (Paris campus only)
2025-2026 program
Develop a business development strategy
- Strategic monitoring and market analysis in the luxury sector
- Marketing strategy applied to the luxury sector
- Sales action plan for a luxury brand
- Business Challenge
Implement and evaluate a business development plan
- Prospecting and sales negotiation
- Commercial law
- Business partnerships and distribution strategy in luxury
- Performance measurement and development
- Dashboards and tracking tools
Optimize customer experience and build loyalty
- Purchasing journey of luxury clientele
- Customer relationship management in luxury
- Loyalty strategies
Manage and lead a sales team
- Sales force management
- Support and training of team members
Business development for a luxury brand
- Influence and luxury marketing
- Commercial strategies and retail distribution in luxury
- Introduction to visual merchandising
- Luxury codes: etiquette and protocol
- Business English
DEVELOP YOUR PROFESSIONAL AND CIVIC CULTURE
- Ecological transition: biodiversity
- Inclusion, diversity, and disability
- Citizenship and diversity
EXPERIMENT AND DISCOVER
- ESG Guest: meetings with prestigious guests from the luxury world
- International Challenge
- CV Workshop
- Communicating with impact: leadership with Cours Florent
- “Les échappées”: at the heart of luxury
- Conferences: careers and sectors in luxury
- E-Business Game
Internships and work-study programs
Our objective is to make you more professional. To make you operational and ready to enter the job market, each year is punctuated by internships in France or abroad.
- In years 1 and 2 : 2 months in the company of your choice.
- In 3rd year : 3 months internship or the option of a work study program.
In this way, you can :
- Apply your theoretical knowledge on the job;
- Deal with real-life situations;
- Discover the functions that really interest you and consolidate your orientation;
- Start building your professional network.
Further studies
After your Bachelor's degree, you can enter the job market directly, for example in a luxury boutique.
However, if you're aiming for a position of greater responsibility, we recommend that you deepen your expertise by enrolling in one of our Luxury Master’s degree programs in Paris:
- Master in Luxury Marketing - Luxury Industry
- Master in Luxury Marketing - Fashion
- Master in Luxury Marketing - Jewellery and Jewelry
- Master in Luxury Marketing - Cosmetics and Perfumes
- Master in Luxury Marketing - Gastronomy and Wine
- Master in Luxury Marketing - Wine and Spirits
- Master in Luxury Marketing - Design, Furniture and Interior Decoration
These Master's degrees all lead to a state-recognized level 7 qualification.
The Cosmetics and Perfumes, Jewelry and Luxury Jewelry and Fashion Haute Couture and Ready-to-Wear Master's programs are run in partnership with ITM, a make-up school, or Lisaa, a fashion school, for the practical technical part.
Careers
Graduates of the Bachelor in Luxury - Business Development and Marketing program hold positions as :
- Business developer
- Key account manager
- Partnership manager
- Customer manager
- Sales manager
- Area manager
- Business manager
- Sales consultant
ADMISSION PROCEDURES:
- Download our international application form
- You will receive the international application file that you will need to complete and return with all the requested documents.
- If you are admissible, you will receive a proposal for a remote interview within a week. This interview will focus on your academic background, your professional project, and your knowledge of the chosen program.
- 48 hours after your interview, you will receive the results. If you are admitted, you can enroll at ESG Luxe for the next academic term.
- To finalize your enrollment, a deposit on tuition fees will be required. You will then receive a registration certificate that will allow you to complete all necessary pre-consular procedures.

Further information
The course consists of :
- Bachelor 1st and 2nd year: 490 hours
- Bachelor 3rd year: 469 hours
This volume includes hours of face-to-face teaching, group work, e-learning and training-related events such as conferences.
If you have taken similar training elsewhere, there are equivalences for certain skill blocks. See the details on our certification sheet on the France Compétences website.
This training leads to the title of Business Development Manager - Level 6 professional certification (NSF 312) registered in the Répertoire National des Certifications Professionnelles by decision of the Director General of France Compétences on 01/07/2022 for a period of 3 years.
Pathways are available to other ESG Luxe courses offering the same qualification and/or training.
The specific assessment methods for this certification are as follows :
- professional role-playing and/or consulting project
- professional role-playing
- case studies
For more information on the general assessment procedures, go to the Certifications page.